Amazon Ads intelligence and automation
One system reads the account, writes the decision, and repeats it inside your limits.
Built by sellers running their own Amazon business for eight years.
Decision Brief
Sample content
Pause this keyword on this ASIN
Spend keeps building against your window while orders stay in the low band.
AI Analyst
AI Analyst reads what your account already contains and writes the decision down: what to do, why it holds up, the evidence behind it, and the scope it applies to. You read it, and you apply it.
It reads
Remove negativeExact
It was blocked here on 4 clicks and no orders. Since then the same ASIN has taken orders on that query, and its variations have taken far more.
Harvest keywordExact
It converts in two independent records: the auto target that surfaced it, and the search query report for the destination ASIN.
Negative product target
The target is a turmeric root powder and the ad is for loose-leaf tea. The spend it has taken with no orders supports blocking it.
Bid change
ACOS has stayed above your ceiling across the long window and has not improved in the recent one, so the trim is sized to the gap rather than applied flat.
Four examples, drawn to show what a brief contains. Products and figures are illustrative, and no account data is shown. Every brief names its own evidence window and the scope it applies to, so you can disagree with it before you apply it.
Automation
A rule states what has to be true, what it will change, and the boundary it may not cross. You can read it back a month later and still know why it fired.
Standard Criteria
When
Add a negative
Every threshold has to pass inside the Data Window.
Loss Budget Guard
When
Pause the target
Not a fixed ACOS rule. It measures the money, not the ratio.
Momentum Guard
When
Act inside your bid limits
Reads 60, 30 and 14 day pace against a 90 to 180 day baseline.
Two of those modes are doing arithmetic on your behalf. Both are drawn here with example figures, because the calculation is the product.
One ASIN often does not run a query enough times to settle it. A rule here can read the term across that ASIN and its variations as a single body of evidence, and still create the negative only in the ad group it is assigned to. Unnegation works the same way in reverse.
One search-term record, read together
It can create or remove
Evidence is read at
Standing safeguards
365 days. A term that produced an order anywhere in the last year, at the scope you chose, is protected from negation. It is on by default, and turning it off is a deliberate act.
Your judgement outranks the rule. A term a person has marked relevant is never negated automatically, and that protection cannot be switched off.
The Data Window is yours to set, and a rule can be told to ignore the most recent days while Amazon is still settling attribution.
120 and 180 day windows come with the higher plans, or as an add-on to any plan.
Rule families
Nothing hides behind one optimisation switch. A family names the decision it makes, and the criteria you attach decide which targets it is allowed to read.
Every run can be previewed first: each affected target listed, the current value beside the proposed one, and nothing applied until it reads right.
From decision to execution
A Decision Brief or an Automation run ends where the work happens: the same Ads workspace, and the builder that creates the structures around it.
Every campaign type and every entity underneath it, image and video creatives included, managed in one workspace instead of separate screens.
One workspace
One reusable setup produces the coordinated structures you would otherwise build by hand, one campaign at a time.
Reusable setup
Profit Intelligence
Amazon does not bill you one fee. It bills freight, duty, storage, fulfilment, transfers, clawbacks and reimbursements, under dozens of names. Collapsing them into one number is how a product looks profitable right up until it is not.
Amazon reports these under their own names. ZonOne keeps them that way, so you can see which one moved. Reimbursements and credits are separated too, instead of quietly netting off a cost you never saw.
Fulfilment
Storage
Referral and services
Multi-channel
Inbound freight and duty
Loss, clawback and recovery
Set the average cost of the inventory you hold today. After that ZonOne detects each inbound shipment, prefills the unit cost from the last confirmed one, and recalculates the weighted average itself. You only touch a SKU whose supplier price actually changed.
FBA and AWD counted separately. Inbound stock excluded.
Costs apply to inventory and COGS only once Amazon receives the shipment.
Stock moving from AWD into FBA is a transfer. It does not enter cost a second time, and it is not reported as new inbound.
Figures on this page are invented for the illustration. The category names are the ones the product separates.
Before you connect an account
Advertising spend is not a safe place for a black box. These are the answers we would want before handing a tool the keys to an account we run ourselves.
Only inside what you configured: the criteria a target must meet, the limits a rule may not cross, the Data Window it judges against, and the schedule it runs on. Preview Changes lists every affected target with its current value beside the proposed one, and Runs and Change Logs record what each run did.
No. ZonOne builds the Product Line from what your advertising account already contains, and reads related ASINs as one Product Group. You can add business context when it helps, but nothing has to be modelled before the product is useful.
No. It is the tooling built to run our own Amazon business, and you operate it yourself on your own account.
Running several accounts or an agency? Talk to usCapacity is assigned to the specific ASINs you want automated, so a catalog can be larger than the plan you buy. Move up the ladder when your automated coverage grows.
Start on the account you already run. 30-day free trial with 2 Automated ASINs.
Who builds ZonOne
Eight years operating an Amazon seller business, managing multimillion-dollar annual Amazon Ads spend on our own products. ZonOne is the tooling that work required, not an agency product built for managing client accounts.
Connect the Amazon Ads account you operate today, read the first Decision Brief, and apply it to the live account when you agree with it.
30-day free trial with 2 Automated ASINs. Plans from $79 per month. Cancel any time.
Running several seller accounts or an agency? Talk to us about Growth Flex.
