Amazon Ads intelligence and automation
Your Amazon Ads data already knows the next move.
One system reads the account, writes the decision, and repeats it inside your limits.
Built by sellers running their own Amazon business for eight years.
- 30 days free
- 2 Automated ASINs
- from $79 a month
Decision Brief
Sample content
Pause this keyword on this ASIN
Spend keeps building against your window while orders stay in the low band.
- Growth you could not seeDemand that appears only across related products and longer windows.
- Spend that stops earlierTargets that keep costing without returning are caught sooner.
- Decisions that repeatThe judgement you trust becomes a rule with its own limits.
AI Analyst
Products first. Then the Ads context around them.
AI Analyst reads what your account already contains and writes the decision down: what to do, why it holds up, the evidence behind it, and the scope it applies to. You read it, and you apply it.
It reads
- Product Listings
- Advertising keywords
- Search terms
- Search query reports
- Ads performance
- Multiple data windows
- Product relationships
Remove negativeExact
Unblock “chamomile tea bags” on this ASIN
It was blocked here on 4 clicks and no orders. Since then the same ASIN has taken orders on that query, and its variations have taken far more.
- This ad group, before the block
- 4 clicks · 0 orders
- The same ASIN, since
- 26 orders · 29–47% ACOS
- Its variations
- 49 orders · 42% ACOS
Harvest keywordExact
Create the keyword “organic soursop leaf tea”
It converts in two independent records: the auto target that surfaced it, and the search query report for the destination ASIN.
- Auto targeting, 90 days
- 37 clicks · 7 orders · 44% ACOS
- Search query report, 84 days
- 5 clicks · 1 order
- Opening bid
- $1.46, inside your $4.50 limit
Negative product target
Block this product target
The target is a turmeric root powder and the ad is for loose-leaf tea. The spend it has taken with no orders supports blocking it.
- Relevance
- A different product category
- This target, 91–120 days
- 84 impressions · 2 clicks · 0 orders
- Variations on the same target
- Nothing to compare against
Bid change
Trim this bid from $1.13 to $0.95
ACOS has stayed above your ceiling across the long window and has not improved in the recent one, so the trim is sized to the gap rather than applied flat.
- 60 days
- 23 clicks · 3 orders · 82% ACOS
- Most recent spend
- $41.23 at 78% ACOS
- Trim
- 15.9%, inside your bid limits
Four examples, drawn to show what a brief contains. Products and figures are illustrative, and no account data is shown. Every brief names its own evidence window and the scope it applies to, so you can disagree with it before you apply it.
Automation
Rules that read like a sentence.
A rule states what has to be true, what it will change, and the boundary it may not cross. You can read it back a month later and still know why it fired.
Rules run onSponsored ProductsSponsored Brands, video and imageSponsored Display
Standard Criteria
When
- A search term has run for 90 days
- Orders stay in the band you set
- ACOS is past your ceiling
Add a negative
Every threshold has to pass inside the Data Window.
Loss Budget Guard
When
- Spend passes what the sale could justify
- The excess reaches the loss budget you allow
Pause the target
Not a fixed ACOS rule. It measures the money, not the ratio.
Momentum Guard
When
- A long baseline says this target sells
- Recent order pace has dropped under your floor
Act inside your bid limits
Reads 60, 30 and 14 day pace against a 90 to 180 day baseline.
The part a one-line rule cannot say.
Two of those modes are doing arithmetic on your behalf. Both are drawn here with example figures, because the calculation is the product.
Negation looks at the whole variation family.
One ASIN often does not run a query enough times to settle it. A rule here can read the term across that ASIN and its variations as a single body of evidence, and still create the negative only in the ad group it is assigned to. Unnegation works the same way in reverse.
One search-term record, read together
It can create or remove
- Create Negative Exact
- Create Negative Phrase
- Remove Negative Exact
- Remove Negative Phrase
Evidence is read at
- Individual ASINEvery campaign and ad group where that ASIN runs
- Product GroupThe ASIN and its variations, read as one body of evidence
Standing safeguards
365 days. A term that produced an order anywhere in the last year, at the scope you chose, is protected from negation. It is on by default, and turning it off is a deliberate act.
Your judgement outranks the rule. A term a person has marked relevant is never negated automatically, and that protection cannot be switched off.
Nothing changes until you have seen it change.
A run can be previewed before it touches the account. Every affected target is listed with its current value beside the value the rule wants to set, and the difference between them. You apply when it reads right, and the run keeps a record of what it did.
| Target | ACOS | Current bid | New bid | Change |
|---|---|---|---|---|
| organic herbal tea | 34.50% | $1.58 | $1.82 | +$0.24 |
| loose leaf herbal tea | 23.46% | $0.91 | $1.05 | +$0.14 |
| caffeine free tea bags | 44.46% | $3.00 | $2.10 | −$0.90 |
| herbal tea sampler | 58.15% | $0.50 | $0.55 | +$0.05 |
What a run replaces.
A rule does not do anything you could not do yourself. It does it 25,300 times in a month without getting bored on the four hundredth one, and without the mistake that creeps in around then.
One change, by hand
- Open the campaign
- Open the ad group
- Find the target in the list
- Type the new value
- Save, and wait for the page
About 20 seconds, if nothing loads slowly and you do not lose your place.
Keyword harvesting
2,400changes
Converting queries promoted into keyword targeting
By hand, that is13h 20m
Bid changes
17,500changes
Every target moved toward the criteria you set
By hand, that is4d 1h 13m
Negations
5,400changes
Queries blocked, and blocks lifted again
By hand, that is1d 6h 0m
Example month. The change counts are illustrative, and the time is the count multiplied by 20 seconds per manual change. Your own totals, for real runs, are in Runs and Change Logs inside the App.
How far back a rule may look.
The Data Window is yours to set, and a rule can be told to ignore the most recent days while Amazon is still settling attribution.
120 and 180 day windows come with the higher plans, or as an add-on to any plan.
Profit Intelligence
Every fee Amazon charges, on its own line.
Amazon does not bill you one fee. It bills freight, duty, storage, fulfilment, transfers, clawbacks and reimbursements, under dozens of names. Collapsing them into one number is how a product looks profitable right up until it is not.
- Sales
- $142,800
- Ordered product sales
- $140,100
- Subscribe & Save sales
- $2,700
- Advertising cost
- −$28,400
- Amazon fees
- −$41,900
- FBA per-unit fulfilment fee
- −$21,600
- Referral fee
- −$14,300
- Storage fee
- −$1,180
- MCF fulfilment / shipping
- −$940
- Long term storage fee
- −$260
- and every other fee line, separately
- Inbound logistics
- −$8,900
- Amazon SEND · freight, duty
- −$4,600
- Amazon Global Logistics · freight, duty
- −$4,300
- AWD
- −$1,750
- Storage, processing, transfer, MCD
- Cost of goods sold
- −$31,200
- Net profit
- $30,650
- 21.5%Margin
- 98.2%ROI
- 19.9%TACOS
Charges that arrive separately, and stay separate.
Amazon reports these under their own names. ZonOne keeps them that way, so you can see which one moved. Reimbursements and credits are separated too, instead of quietly netting off a cost you never saw.
Fulfilment
- FBA per-unit fulfilment fee
- FBA inbound convenience fee
- FBA disposal fee
Storage
- Storage fee
- Long term storage fee
- AWD storage fee
Referral and services
- Referral fee
- Paid services fee
- Subscription
Multi-channel
- MCF fulfilment / shipping
- MCF supply chain credit
- AWD MCD
Inbound freight and duty
- Amazon SEND freight
- SEND duty
- AGL freight
- AGL duty
Loss, clawback and recovery
- Compensated clawback
- Missing from inbound clawback
- Warehouse lost
- Warehouse damage
- Customer return reimbursement
- Free replacement refund items
Enter your cost once. The system keeps it current.
Set the average cost of the inventory you hold today. After that ZonOne detects each inbound shipment, prefills the unit cost from the last confirmed one, and recalculates the weighted average itself. You only touch a SKU whose supplier price actually changed.
- Inventory at snapshot
- 18,000 units
- Your average cost
- $2.40 / unit
- Inventory value
- $43,200
FBA and AWD counted separately. Inbound stock excluded.
- Shipment received
- 1,080 units
- Unit cost, prefilled from your last shipment
- $2.40
- New weighted average
- $2.44 / unit
Costs apply to inventory and COGS only once Amazon receives the shipment.
Stock moving from AWD into FBA is a transfer. It does not enter cost a second time, and it is not reported as new inbound.
Figures on this page are invented for the illustration. The category names are the ones the product separates.
The rest of the system
Three more places the work happens.
The decision and the rule are the heart of it. These are the surfaces around them: where you act by hand, where campaigns get built, and where the stock behind the advertising is planned.
Ads analytics
Every ad, target and query in one workspace, with bulk actions that apply straight to Amazon. It also shows two things a rule cannot: which of your targets a negative is already blocking, and how high a bid can really reach once placement and audience uplift are applied.
See the workspaceCampaign Builder
One template over one Product Group writes every campaign type it covers, for every selected ASIN, named consistently and created paused. Targets are proposed from your own advertising history, and it refuses to rebuild a target you already run.
See how a Campaign Set is builtInventory and Supply Beta
You sell first, then you make more. Selling rate and the cover you want to hold decide what you are short of; being short becomes an order, the order becomes a lot, and the lot becomes the FBA or AWD shipment Amazon is expecting.
See the chain
Before you connect an account
The four questions operators ask first.
Advertising spend is not a safe place for a black box. These are the answers we would want before handing a tool the keys to an account we run ourselves.
Does it change my account on its own?
Only inside what you configured: the criteria a target must meet, the limits a rule may not cross, the Data Window it judges against, and the schedule it runs on. Preview Changes lists every affected target with its current value beside the proposed one, and Runs and Change Logs record what each run did.
Do I have to restructure my catalog first?
No. ZonOne builds the Product Line from what your advertising account already contains, and reads related ASINs as one Product Group. You can add business context when it helps, but nothing has to be modelled before the product is useful.
Is this an agency service?
No. It is the tooling built to run our own Amazon business, and you operate it yourself on your own account.
Running several accounts or an agency? Talk to usWhat if my catalog is bigger than my plan?
Capacity is assigned to the specific ASINs you want automated, so a catalog can be larger than the plan you buy. Move up the ladder when your automated coverage grows.
Start on the account you already run. 30-day free trial with 2 Automated ASINs.
Who builds ZonOne
Built by operators, on their own account.
Eight years operating an Amazon seller business, managing multimillion-dollar annual Amazon Ads spend on our own products. ZonOne is the tooling that work required, not an agency product built for managing client accounts.
- 8 years
- operating our own Amazon seller business
- 5–100
- Automated ASINs on the published plans, then Growth Flex
- 30 days
- free trial with 2 Automated ASINs, cancel any time
Start with the account you already run.
Connect the Amazon Ads account you operate today, read the first Decision Brief, and apply it to the live account when you agree with it.
30-day free trial with 2 Automated ASINs. Plans from $79 per month. Cancel any time.
Running several seller accounts or an agency? Talk to us about Growth Flex.