Proposals
Suggested changes queue for review, each one carrying the findings and figures it was derived from. A person decides whether it should reach the connected account, exports it, or marks it as applied.
Ads Manager
The screen where a change is decided.
Proposals, evidence, and history sit in one workspace, filtered to the seller profile you are working in.
- Workspace
- Ads Manager, in the App
- Scope
- One seller profile at a time
- Access
- Viewing and applying are separate permissions
One workspace, one seller context.
Every tab reads the seller profile you are working in, so the pending work and the data that explains it belong to the same business.
Ads ManagerSeller profile: Northwind HomeSample data
ProposalsPerformanceSearch termsChange History
Last 30 daysAll products
| Created | Action | Campaign | Ad group | Current Bid | Suggested Bid | Reason |
|---|---|---|---|---|---|---|
| 22 Jul | bid_change | SP · Exact · Doormats | coir | 0.62 | 0.78 | Top of search share falling |
| 22 Jul | harvest_pt | SP · Auto · Doormats | discovery | - | 0.54 | Search term converting at target |
| 21 Jul | negative_pt | SP · Auto · Doormats | discovery | - | - | Spend without orders in the window |
| 20 Jul | pause | SP · Exact · Runners | hallway | 0.48 | - | No orders since the last review |
Ads Manager falls back to Proposals because reviewing pending work is the main job. Everything else in the workspace exists to make that review honest: the performance behind a suggestion, the search terms that produced it, and the record of what has already been applied.
- Staged until something acts on itA proposal stays a suggestion until a member with apply permission acts on it, or until an enabled automation run delivers it.
- Export when the work belongs elsewhereDecisions can leave as an export and still be marked as applied here.
What each tab is for.
Performance
Advertising performance for the selected seller profile, date range, and products. This is the evidence layer behind a decision, not a separate reporting tool.
Search terms
Search term and keyword detail, so the query behind a cost is one tab away from the proposal that mentions it. The same filter controls as Performance, set per tab.
Change History
A dated record of what changed on the account, by campaign, ad group, keyword, change type, and source.
Campaign creation lives next door
Building new campaigns is a separate workspace, because creating something does not use the filters this review surface depends on.
Rules are inspected in Automation
When a change came from a rule, Automation is where that rule, its criteria, and its runs can be read.
Review your first proposals.
Connect an Amazon Ads account to a seller profile, then work through the queue with the evidence in the same place.