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AI Analyst

Evidence, before the decision.

A Decision Brief is only worth reading if you know what it was allowed to see. This is the context ZonOne builds first, and the two scopes any decision can be judged at.

Create accountSee a Decision Brief
Workspace
Ads Manager, in the App
Scope
An individual ASIN, or a Product Group read as one context
Evidence windows
7, 14, 30, 60, 90 and 365 days, plus lifetime

Working context

What a decision is allowed to see.

ZonOne builds the Product Line itself from what your account already contains. You can add business context when it helps, but you are never asked to model your catalog before the product becomes useful.

ZonOne reads

  • Product Listings
  • Advertising keywords
  • Search terms
  • Performance history
  • Seasonality it has observed

and maintains

Product LineHydration GearCategory working context and the observations that accumulate with it
  • Individual ASINInsulated Travel TumblerCarries its own keyword set, so it is judged on its own evidence

    Decision scope: this ASIN

  • Product GroupCycling Water BottlesASINs that share one meaningful keyword set: compact, standard, and large
    Read as one aggregated context, never sibling by sibling

    Decision scope: this Product Group

Fictional product example used to show the structure.

Why the scope matters

One row rarely settles the question.

A target can look wasteful in a short window and valuable across a longer baseline. A query you blocked on one ASIN can still be earning across the rest of its Product Group. Reading those relationships by hand, target by target, does not scale.

Same target, three windows

  1. 7 daysSpend, almost no ordersLooks like waste
  2. 30 daysOrders appear, pace unclearToo early to call
  3. 90 daysSteady demand, seasonal dipWorth keeping
Illustration of how a verdict changes with the evidence window. Bar lengths are relative drawing, not measured performance.

Same query, two scopes

Selected ASINQuery blocked hereNo traffic since it was negated
Remaining Product GroupRead as one contextOrders continue against the same query
The remaining ASINs are always aggregated into a single context. ZonOne does not compare siblings one by one.

Read the reasoning before you apply it.

Every brief names its action, its reason, the window the evidence came from, and the scope it applies to, so you can disagree with it in the same place you would accept it.

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