Sponsored Products
Automatic discovery through to tightly controlled keyword and product targeting.
- Automatic
- Automatic bulk
- Keyword · Exact
- Keyword · Phrase
- Keyword · Broad
- Product targeting
- Category targeting
Campaign Builder
Campaign structure you can repeat.
A separate workspace for creating campaigns, built around the targeting patterns Amazon actually offers.
- Workspace
- Campaign Builder, in the App
- Ad products
- Sponsored Products, Brands, Display
- Access
- Editing is a per-profile permission
Every pattern is a deliberate choice.
Discovery, control, and defense are different jobs. Naming the pattern first keeps the resulting campaign readable to whoever manages it next.
Sponsored Brands
Image and video creatives across the same targeting patterns.
- Image · Exact
- Image · Phrase
- Image · Broad
- Image · Product
- Image · Category
- Video · Exact
- Video · Phrase
- Video · Broad
- Video · Product
- Video · Category
Sponsored Display
Contextual and remarketing placements for image and video creatives.
- Image · Contextual product
- Image · Contextual category
- Image · Remarketing
- Video · Contextual product
- Video · Contextual category
- Video · Remarketing
Campaign BuilderSeller profile: Northwind HomeSample data
Sponsored ProductsKeyword · Exact3 products
- Campaigns
- 3
- Ad groups
- 3
- Targets
- 24
- Starting bid
- 0.55
SP · Exact · Doormats / coirPaused
- Pattern & targeting
- Keyword · Exact · 9 targets
- Bid
- 0.55
- Budget/day
- 20.00
SP · Exact · Runners / hallwayPaused
- Pattern & targeting
- Keyword · Exact · 8 targets
- Bid
- 0.55
- Budget/day
- 20.00
SP · Exact · Scrapers / bootPaused
- Pattern & targeting
- Keyword · Exact · 7 targets
- Bid
- 0.55
- Budget/day
- 20.00
How a build comes together.
Choose the pattern
Start from the targeting pattern you intend to run, from automatic discovery to exact keyword or product targeting.
Select the products
Work from the products in the seller profile you are building for, rather than a list pasted from elsewhere.
Set the structure
Campaign and ad group structure follow the pattern, so names and grouping stay consistent between builds.
Review before it exists
The build is summarized before creation, and applying to the live account passes the same gates and permissions as any other change.
Why it is not inside Ads Manager
Creation and review use different mental models. Ads Manager filters existing work by profile, date, and product; Campaign Builder starts something new.
What happens after launch
Once a campaign is running, its performance, search terms, and any rule-driven change are read back in the review surface and in Automation.
Build the next campaign from a pattern.
Connect a seller profile, choose the targeting pattern, and keep the structure consistent across builds.